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By Business7 min read

Charging station management: what it includes and when to outsource

The short answer

Charging station management is the work of keeping the point selling charging every day: knowing when the charger stops, serving the driver, adjusting price and hours, managing the energy cost and checking the payout from the payment method. You can do it yourself when someone on your team has time for it. Outsourcing makes sense when the point earns less than it should and no one tracks the numbers.

The charger is a piece of equipment. The point is a business, and a business requires routine. The six fronts of management, what to ask whoever offers the service and when to hand it over.

Whoever buys a charger usually thinks about the equipment: the power, the connector, the construction work. Once it's switched on, the other half appears. Someone needs to know whether it's working, help those who can't charge, decide how much to charge and check whether the money that came in matches the charges. That work is charging station management. This text shows what it includes, what to ask whoever offers the service and when it makes sense to hand it over.

What charging station management is

It's the routine that keeps the point selling charging every day. It starts where the construction work ends and has no end date. A well-installed charging station, in a good location, can still earn little if it goes offline for hours with no one knowing, if it charges the same price in the empty small hours and at peak queue time, or if the driver who has a problem can't find anyone to help.

It's worth separating two things that often get mixed up. The payment platform unlocks the charge and collects from the driver. Management decides and tracks the rest. A point can have the platform working very well and no management. A charging platform and management software do different jobs, and the Velquia blog separates the two: a charging platform or management software.

The six fronts of management

1. Monitoring

Knowing when the charger stops, preferably before the driver does. The charger talks to the operating platform through a communication protocol. The best known is OCPP, which the Open Charge Alliance, the body that maintains it, describes as the global open protocol between chargers and management systems. It's through this channel that the equipment's status and error warnings arrive. Monitoring is having someone, or an alert, watching that channel every day, including on weekends.

2. Maintenance

Preventive, which prevents the stoppage, and corrective, which solves the stoppage that came anyway. Management defines who does each one, how quickly, and who pays for the part. The routine is in charging station maintenance.

3. Driver support

The driver who can't start the charge wants to talk to someone right then, and charging has no business hours. If the contact they find is the establishment's, whoever answers is someone on your team, who generally can't resolve it. Management defines the channel, the support hours and what to do for each common problem.

4. Price and hours

Under ANEEL, whoever sells charging sets their own price: the activity is free, with freely negotiated prices (ANEEL's page on electric vehicles). Freedom of price calls for judgment. Management tracks the cost of the kWh, the charging stations around and the empty hours, and adjusts. The step by step is in how much to charge at a charging station.

5. Energy cost

Every kWh sold was bought beforehand, and the difference is the margin. Reviewing the electricity bill's rate plan and studying energy credits from distributed generation, provided for in Law 14,300/2022, are two ways to lower that cost. At our points we use energy credits from solar generation, with a cost per kWh lower than the utility's tariff.

6. Numbers and payout

Sessions per day, kWh per session, hours offline, revenue and the payout from the payment method. Management checks whether what came in matches the month's sessions and turns those numbers into decisions. Without this, the owner discovers the point is doing badly from the bank statement, weeks later. The formula that links these numbers to the result is in how much a charging station earns.

On your own or with a management company

Front Operating on your own With a management company
Stopped chargerYou find out through the driver or the bank statementPlatform alert and a team that acts
Driver with a problemCalls the establishmentCalls the management company
PriceSet once, reviewed when there's spare timeAdjusted with usage and regional data
EnergyThe tariff that came with the propertyCost studied for the point
PayoutChecked by hand, when it's checkedReconciled every month
Your team's workThe point's day to dayReading the report

Operating on your own works, and many people start that way. What weighs is time. Each front above is small in a day and large in a month, and the charger is usually one more line on the list of someone who has another business to run.

Signs that it's worth outsourcing

  • You learned about a stoppage from the driver, not from an alert.
  • The price per kWh has been the same since the opening.
  • The establishment's phone gets calls about the charger.
  • No one can say how many hours the point was offline last month.
  • The payout arrives and no one checks it session by session.
  • The point has little use and you don't know why. The most common causes are in a charging station with little use.

What to ask a management company

  • Monitoring: how it finds out the charger has stopped, and how long it takes to act.
  • Support: who serves the driver, through which channel and at what hours.
  • Maintenance: who does the preventive and corrective work, and who pays for the part.
  • Price: how it's set and how often it's reviewed.
  • Payout: how it's calculated and whether you can check it session by session.
  • Report: what comes in it and how often.
  • Equipment: whether your charger works with its platform. This depends on the model and the configuration, and needs to be checked case by case.
  • Contract: term, exit and who keeps the point's registration and the session history.

How we do it at Elektro Charge

In Elektro Charge's charging station management, your point enters the same platform on which we operate our network, where there have already been more than 4,300 charges and more than 100,000 kWh delivered. Each front above has an owner:

  • Site study: price and hours adjusted by your charger's usage data.
  • AI monitoring: the platform warns when a charger stops or when something departs from the standard.
  • Operation and support: the same team that serves our points, maintenance with partners and 24-hour driver support.
  • Competition in the region: occupancy by day and time, charges and peak times of the charging stations around.
  • Cheaper energy: the path of solar energy credits, studied for your point.
  • Checked payout: reconciled with the payment operator and calculated every month, with your point's report.

It starts with a conversation and the site study. Term, conditions and what belongs to each side are agreed beforehand, in writing.

Want to hand over your charging station's management?

Tell us where the charger is and how it operates today. We'll say whether it makes sense. And, if it doesn't, we'll say that too.

Learn about charging station management →

Frequently asked questions

What is charging station management?

It's the work of keeping the point selling charging every day: monitoring the charger, serving the driver, adjusting price and hours, managing the energy cost and checking the payout from the payment method. It can stay with the point's owner or with a specialized company.

What is the difference between the payment operator and the management of the point?

The payment platform unlocks the charge and collects from the driver. Management decides and tracks the rest: whether the charger is online, how much to charge at each time of day, who serves the driver, how much the energy costs and whether the payout matches the sessions.

When is it worth outsourcing the charging station's management?

When the point earns less than it should and no one on your team tracks the numbers, when you discover the charger has stopped through the driver's complaint, or when the payout arrives and no one checks it. If someone on the team has time and method, operating on your own also works.

What to ask a charging station management company?

How it finds out the charger has stopped, who serves the driver and at what hours, how it sets the price, how it checks the payout, what comes in the point's report and what the contract says about term, exit and session data.

How does Elektro Charge's charging station management work?

Your point enters the same platform on which we operate our network. We study the point, seek cheaper energy, use AI in monitoring, provide 24-hour driver support and check the payout every month. You receive your point's report, with revenue, sessions and energy.

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